Audi’s e-tron launch was an experience to behold. A multi-million dollar global event broadcast via satellite around the world, the e-tron launch was the culmination of decades of design and engineering work to deliver a truly exhilarating and practical luxury electric vehicle.

The launch event began with a performance of the Intel drone swarm making patterns in the night sky above the San Francisco Bay, culminating with the formation of the Audi logo in the sky. This coincided with a dramatic projection mapping light show projected on the exterior of the Craneway Pavilion where the e-tron unveiling was being held.

Inside the pavilion, massive LED walls help tell the story of the e-tron as executives from Audi walked through the details. Multiple cameras captured the event, and the unveiling, from every angle, allowing remote viewers to experience the launch event almost as if they were there.

GlobeStream Media worked hand-in-hand with the Audi production team to ingest the live video feeds of the event and stream them to Germany for redistribution. This not only provided a backup for the satellite broadcasts, but also enable wide syndication across a multitude of social media properties.