Vistra Retail 2025 Sales Kick-Off
Date:
January 29th, 2025
Location:
Texas Live! Arlington, TX
Client:
Vistra Corporation
Powering Sales Momentum: Retail Sales Kickoff Aligns Employees on 2025 growth goals
Headquartered in Irving, Texas, Vistra Corp is a Fortune 500 integrated retail electricity and power generation company founded in 1882 and rebranded from Vistra Energy in 2020. As the largest competitive power generator in the U.S., the company operates a diverse portfolio of approximately 41 gigawatts (GW) of capacity across natural gas, nuclear, coal, solar, and battery energy storage facilities, serving high-demand markets like ERCOT (Texas), PJM, MISO, NY/NE, and CAISO. The company retails electricity and natural gas to about 5 million residential, commercial, and industrial customers in 20 states and the District of Columbia, and operates through five business segments, with a strong emphasis on sustainability.
THE CHALLENGE
Vistra’s retail division—serving 5 million customers through the TXU Energy, Ambit Energy, and Homefield Energy brands —needed to unite the company’s sales leaders and reps for the 2025 push: defend 32% Texas residential market share, accelerate new-customer acquisition in 20 deregulated states, and capitalize on surging data-center and electrification demand. The two-day hybrid event required high-energy keynotes, live sales-role-play demos, real-time leaderboard updates, and seamless streaming so field reps across the country felt every bit as connected as the in-person team.
What made this event particularly challenging is that on day one, we need to set the venue, run rehearsals, and strike all by 11:30 am so that Texas Live can open to the public. On event day, all gear is re-set and ready for the kick-off by 11:00 am, and then struck and cleared out by 5 pm for the restaurant to open for the evening.
WHY GLOBESTREAM MEDIA?
For the third consecutive year, GlobeStream Media was called upon by The Creative Group (TCG), a Dallas-based creative agency, to provide venue-integrated AV services for the event. Held at Texas Live! In Arlington, GlobeStream augmented the in-house AV system with additional lighting, cameras, wireless microphones, media server capabilities, and live video switching to run content on ribbon boards, the venue’s main LED wall, and ancillary LED walls. Confidence and teleprompter monitors were placed strategically within the venue to ensure presenters were comfortable and, and Dante audio was seamlessly integrated between our production network and the house network.
THE SOLUTION
For this event, GlobeStream’s logistics team had to operate at peak efficiency. With custom event racks pre-configured and wired specifically for integration within the Texas Live! venue, we were able to setup, rehearse, and strike for the event in ½ day, the come back the next morning, re-setup, and execute a flawless event. Our integration included:
10 channels of Shure ULXD wireless audio integrated with the house’s multi-channel ULXD system
Dante bridging to safely integrate our production VLAN with the house network
65” and 75” TVs for teleprompter, confidence monitoring, and the green room
Panasonic KAIROS KC200 video switching mainframe to run the main program / iMag feeds
Millumin Media Server to deliver multi-resolution content to ribbon boards, ancillary LED walls and the main program
Panasonic AJ-CX4000 4k ENG cameras with wireless video transmission
Panasonic AW-UE160 4k robotic cameras
Additional accent and stage lighting
THE RESULTS
A high-octane event that energized Vistra’s Retail sales team and provided the perfect jumping-off point for a record-breaking year!
Ready to make your next employee event electric? Get Your Free Quote → Contact GlobeStream Media today.